St. Joseph's College, 36 Lalbagh Road, Bangalore, Karnataka

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St. Joseph’s Journal of Business Research
Print ISSN- 2583-6366
Vol- Volume 2 Issue 2
DOI:



Authors/Paper Title: Volume-2 Issue-2, June 2023 Published By: St. Joseph’s Journal of Business Research Page No.
Authors:
Paper Title: 		Rashmi B
Effectiveness of Jingle on brand awareness 		03- 13
Authors:
Paper Title: 		Mahathi and others
A Critical study on employee retention policy in Great Wall India R&D Pvt Ltd- concerning automative industry in Bangalore 		14 - 28
Authors:
Paper Title: 		Shilpa R
A Study on the role of e-banking of Co-operative and RRB’S in Economic sustainable of India 		29 - 38
Authors:
Paper Title: 		Usha M
Business Activities marching towards sustainable marketing and sales 		39 – 49
Authors:
Paper Title: 		Prasanna G
A Study on Central Bank digital currency: Technological, monetary and environmental implications on implementation 		50 - 64
Authors:
Paper Title: 		Phirila Akor kharsati
The Study of the growth of Digital Marketing in Shillong 		65 - 78
Authors:
Paper Title: 		Padmashree B S
The Study on the Effect of Social Media on Online Buying Behaviour of Youth in Bengaluru 		79 - 92
Authors:
Paper Title: 		Dr. G. Pandiarajan1 & Dr. M. Dinesh Kumar
A Study on Ministry of Skill Development and Entrepreneurship (MSDE) in India 		93 - 100
Authors:
Paper Title: 		Ajay aditya
Starting a Mobile Hair Salon in Tamilnadu: A Descriptive Study 		101 - 106
Authors:
Paper Title: 		Josephine Alice Mary & Dr.R. Kanthiah Alias Deepak
The Influence of Social Media Platforms on Consumers’ Purchase Intention 		107 - 112

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